Adcenter

Advertising With Microsoft AdCenter Is Easy And Effective

Ever since the days of Microsoft’s Live Search, paid advertisements have been able to be placed on Microsoft search results by anyone wishing to sign up for a Microsoft AdCenter account. This is the Windows manufacturer’s answer to Google’s AdWords program and like its rival, is a keyword driven advertising model.

In the USA, AdCenter customers can also target their ads at the content network, a program allowing owners of websites to gain revenue from the ads by placing them on their websites. At the time of writing, this is still a beta program, and limited to US publishers, so advertisers cannot yet benefit from the international market.

The search ads which appear on Bing, Microsoft’s search engine which replaced Live Search, are text based marketing messages, designed to entice users to click on them when they are interested in the product sold by the advertiser. This incredibly powerful form of advertising means that a footwear retailer can connect with their prospective customer when they search for something like ‘buy Nike shoes’. Obviously, this is a very strong indicator that the customer is ready to buy.

The advertising offered by Microsoft AdCenter is also paid per click, so if an advertiser fails to generate many clicks in a month, they will pay accordingly for the lower volume. This paid on results model makes pay per click advertising very popular with advertisers, as they have a level of control over their spending which is unparalleled in traditional print advertising. It is also very easy to try variations of advertising copy, and typically a great advert will provide a very good return on investment, as users will click on only what interests them.

Adcenter Advertising

AdCenter advertising should form part of the marketing plan of every online business. It is affordable, and requires very little training or effort to start a campaign. There are plenty of tools such as conversion tracking which allow you to measure return on investment, and statistics to demonstrate how every search term you per click for ads against is performing. Setting up a Microsoft AdCenter account is fast and simple, so why not try it today?